Who Am I?
Who are any of us? it’s one of life’s big questions.
Most people know me as the guy who never shuts up about coffee.
I am a 2-time UK Coffee in Good Spirits Champion, a Q-Arabica grader (licensed professional coffee taster) and I coached the 2017 World Coffee in Good Spirits Champion. I have judged the World Barista Championship and been the master of ceremonies for coffee championships across Europe. I am a World Coffee Events AllStar and I’ve made coffee on 5 continents. I’ve been working in coffee for almost 18 years now, from multinationals to small Indies.
I’ve been responsible for coffees that have won over 50 Great Taste Award stars since 2017
I’m a green coffee buyer, blender, roaster, taster and talker.
I absolutely love what I do. I love coffee.
My Goals
I’m here to offer you Approachable Speciality Coffee.
Roasted carefully, sold either as beans or we’ll grind it for you.
Speciality Coffee can seem very confusing. Washed, Natural, Hybrid, Carbonic Maceration. It’s easy to feel like you’re trying to decipher a hidden code.
My goal is to help to demystify Speciality Coffee and make it more approachable, without losing those interesting stories.
I’ve bought, blended, roasted, tasted, sold, made and talked about coffee for over 16 years, from Welders in Wokingham to World Champions in West Hampstead.
I’ll source great quality, interesting speciality coffee to help you get to the point where you’ll be able to make the coffees you love from your local speciality coffee shop in the comfort of your kitchen.
I promise never to tut, roll my eyes or leave you with weird jargon that I haven’t explained.
I promise that I’ll always have delicious coffees that are sourced with the welfare of the planet and the producers in mind. Because I’ll be drinking them too.
Why Danelaw?
“I’ve lived most of my life between the farming counties of Yorkshire and Lincolnshire. Living in farming communities has helped me empathise with the struggles and identify with the culture of farming communities around the world. Coffee farms I have visited in Colombia and Honduras remind me of potato or sugar beet farms that I know from around my home village.
Danelaw is a hugely personal thing to me, as the area of these counties occupied by the Vikings in the 9th Century – it captures the essence of where I consider home. When people think of Danelaw, I want them to imagine something authentic and crafted with skill. Something that will sustain you, and I want people to recognise the Scandinavian influence over something local.
I have a real appreciation for authentic, local food: proper Lincolnshire sausages, Wensleydale cheese, Whitby kippers; locally-produced vegetables and meat. It’s made me understand that the food where you grow up is a massive part of who you are, and appreciating the hard work that goes into producing that food means that it deserves to be recognised as something very special
I want to be part of that local, quality food movement and take pride in where people choose to drink my coffee”